My Business Got A Makeover! What Changed, And Why

My Business Got A Makeover! What Changed, And Why

Can I say it’s an understatement that some big changes in my business have been a long time coming? This winter, from December through the end of February, I had one singular focus: Launch this rebrand and build a new website! I do definitely have other goals for the year, but this launch was Big Goal #1 for me, and I can’t tell you how excited I am that I accomplished it! Read on to see what's new, and what it means for you!

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Rebranding: Making A Moodboard

Rebranding: Making A Moodboard

I remember thinking over this past winter, “Oh man. Rebranding is so intense. My designer and I have to work together to figure out how to express who I am and what I do in ONE logo. Just one. Not only that, I’ll need to visually “brand” everything in my business cohesively, from my business cards, to my packaging, to my website…where do we even start??” 

I’ll tell you, friends. It all starts with assembling a launch pad. In the case of branding and visual design, your launch pad is a moodboard! 

After assessing why I needed to rebrand and who the new brand would be for (a.k.a. my Dream Clients—you guys!), it was time to begin thinking about how to express all that in a visual way. 

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Somerville Winter Fashion + Style Photography | Fashion On The 4th Floor, Chapter One

Somerville Winter Fashion + Style Photography | Fashion On The 4th Floor, Chapter One

If you have looked around at other fashion bloggers and felt like you can't connect that well with their sweet and girly style, please go visit Fashion On The 4th Floor! Although the name is a reference to Diane starting her blogging journey later in life, age is truly irrelevant in this case.  I would gladly throw any outfit on my body that Diane put together—she does bold, edgy, tomboyish and sophisticated all rolled into one SO well!

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Boston Fashion + Style Photography | The Cubicle Collections, Chapter Three

Boston Fashion + Style Photography | The Cubicle Collections, Chapter Three

For this portion of Jackie's Fashion + Style photo session, for her blog The Cubicle Collections, we paid a visit to the Boston Public Garden, and it was a lovely day for it, let me tell you! The slightest breeze and some warm sunshine really brought Jackie's outfit to life and made these colors pop! Be sure to visit The Cubicle Collections to read about why Jackie wore these particular pieces together, and to find links to where you can get them for yourself. The top especially was a bit out of her comfort zone, so I'm very excited that she decided to face her fears and totally work this outfit!

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Boston Fashion + Style Photography | The Cubicle Collections, Chapter Two

Boston Fashion + Style Photography | The Cubicle Collections, Chapter Two

Although I do love being around green leaves and blue skies, Boston's cityscape blended with the minimal color palette and clean lines of this outfit speak to my heart. The opportunity to make urban-centric portraits like this was a big motivator for moving to the Boston area!

This whole ensemble includes quality brands like Rag & Bone, Nine West, Cole Haan, Rebecca Minkoff, H&M, Marc Jacobs, and BCBG. These are all such chic brands that this portion of our photo session was begging to have more of an air of serious confidence. Us Lady Bosses mean business, and so do our outfits! Sometimes the best way to refocus your confidence is to dress the way to you want to feel.

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Boston Fashion + Style Photography | The Cubicle Collections

Boston Fashion + Style Photography | The Cubicle Collections

Today I have more Fashion + Style inspiration to brighten your afternoon, thanks to the impeccable style of Jackie, the ladyblogger over at The Cubicle Collections. Jackie writes about fashion and lifestyle for the 9-5 working girl. She is such a wealth of knowledge with all kinds of tips, tricks and resources, and I'm so glad she writes for women in the corporate world in a down-to-earth way! Jackie and I strolled the streets of Boston finding some of the prettiest and most interesting spots to help showcase the outfits she styled for her blog. We didn't have to work too hard since it was a BEAUTIFUL day and city felt so alive! In this post you'll see the Paramount Theater, Brattle Book Shop, and Boston Common. Enjoy, and be inspired!

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Boston Fashion + Style Photography | Chic Coles, Chapter Six

Boston Fashion + Style Photography | Chic Coles, Chapter Six

This session was photographed right next to the Zakim Bridge. Urban textures juxtapose grass and trees (much like the rest of the city), and allow for so many different "look and feel" opportunities for styled sessions like this. I love when all you have to do is look around to find inspiration! Read on to see more Winter-To-Spring style!

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Boston Fashion + Style Photography | Chic Coles, Chapter Five

Boston Fashion + Style Photography | Chic Coles, Chapter Five

Melissa had the great idea of visiting the area around the Zakim Bridge. Even though I have lived between Cambridge and Somerville for about 3 years, I had never actually been under the bridge, so I was excited to explore! As it turns out, it's architecturally a very interesting space and and I think it paired well with Melissa's navy and white with pops of accent colors. This outfit is a perfect "winter-to-spring" ensemble! Feminine yet simple and modern, it's the perfect outfit for a day in the city.

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Charlestown Fashion + Style Photography | Chic Coles, Chapter Four

Charlestown Fashion + Style Photography | Chic Coles, Chapter Four

Melissa styled a fashion, product and accessory photo session in late March for her blog, and personally, I had a blast helping it come together! I always love seeing what textures and colors she groups together for our styled sessions. As a girl who is not always super girly, it always inspires me to think outside my own box! Click through to see vibrant floral heels, the perfect rugs for New England apartments, skincare and makeup kits from Trish McEvoy, and a lovely spring dress!

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Charlestown Fashion + Style and Food Photography | Chic Coles, Chapter Three

Charlestown Fashion + Style and Food Photography | Chic Coles, Chapter Three

So excited to share with you all another collaboration between Chic Coles and I! Melissa had the great idea of pairing an outfit with a smoothie, and on a day that's overcast or chillier than you'd like it to be, a smoothie (and dressing for what you WANT to feel like, not what you currently feel like on said dreary, overcast day) is the perfect pick-me-up.

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Charlestown Fashion + Style Photography | Chic Coles, Chapter Two

Charlestown Fashion + Style Photography | Chic Coles, Chapter Two

Melissa and I are at it again! This week's fashion post is a different take on the classic New England style. If you have ever felt like a schlub trying to pull together something semi-presentable to cover your body with for weekend errands while still rubbing the sleep out of your eyes, this outfit inspiration is for you, dear reader!

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Charlestown Fashion + Style Photography | Chic Coles

Charlestown Fashion + Style Photography | Chic Coles

I'm very excited to announce that Melissa and I are teaming up to bring you some lovely visions of Boston-inspired wardrobe ensembles to inspire your own, while we highlight our favorite spots around the city. Melissa is inspiring me already to expand my own personal style, usually composed of color blocking, edgy textures, and lots of black. If you enjoy the photo story below, please pay Melissa a visit at her blog, Chic Coles, to see more and to even pick up some of these pieces for your own collection, including the makeup she used!

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