I remember thinking over this past winter, “Oh man. Rebranding is so intense. My designer and I have to work together to figure out how to express who I am and what I do in ONE logo. Just one. Not only that, I’ll need to visually “brand” everything in my business cohesively, from my business cards, to my packaging, to my website…where do we even start??” 

I’ll tell you, friends. It all starts with assembling a launch pad. In the case of branding and visual design, your launch pad is a moodboard! 

After assessing why I needed to rebrand and who the new brand would be for (a.k.a. my Dream Clients—you guys!), it was time to begin thinking about how to express all that in a visual way.