Can I say it’s an understatement that some big changes in my business have been a long time coming? This winter, from December through the end of February, I had one singular focus: Launch this rebrand and build a new website! I do definitely have other goals for the year, but this launch was Big Goal #1 for me, and I can’t tell you how excited I am that I accomplished it! Read on to see what's new, and what it means for you!Read More
Never in my life have I ever had a crush on a typeface. Until this year.
We both know modern is totally my style, but I also wanted to bring in something that spoke to sophistication with a touch of luxuriousness. I love my usual minimalism, but I wanted something with a little more “oomph” than that. Believe me, it’s hard to put words to something visual that doesn’t exist yet!Read More
I remember thinking over this past winter, “Oh man. Rebranding is so intense. My designer and I have to work together to figure out how to express who I am and what I do in ONE logo. Just one. Not only that, I’ll need to visually “brand” everything in my business cohesively, from my business cards, to my packaging, to my website…where do we even start??”
I’ll tell you, friends. It all starts with assembling a launch pad. In the case of branding and visual design, your launch pad is a moodboard!Read More