My Business Got A Makeover! What Changed, And Why

My Business Got A Makeover! What Changed, And Why

Can I say it’s an understatement that some big changes in my business have been a long time coming? This winter, from December through the end of February, I had one singular focus: Launch this rebrand and build a new website! I do definitely have other goals for the year, but this launch was Big Goal #1 for me, and I can’t tell you how excited I am that I accomplished it! Read on to see what's new, and what it means for you!

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Rebranding: Making A Moodboard

Rebranding: Making A Moodboard

I remember thinking over this past winter, “Oh man. Rebranding is so intense. My designer and I have to work together to figure out how to express who I am and what I do in ONE logo. Just one. Not only that, I’ll need to visually “brand” everything in my business cohesively, from my business cards, to my packaging, to my website…where do we even start??” 

I’ll tell you, friends. It all starts with assembling a launch pad. In the case of branding and visual design, your launch pad is a moodboard! 

After assessing why I needed to rebrand and who the new brand would be for (a.k.a. my Dream Clients—you guys!), it was time to begin thinking about how to express all that in a visual way. 

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