My Business Got A Makeover! What Changed, And Why

My Business Got A Makeover! What Changed, And Why

Can I say it’s an understatement that some big changes in my business have been a long time coming? This winter, from December through the end of February, I had one singular focus: Launch this rebrand and build a new website! I do definitely have other goals for the year, but this launch was Big Goal #1 for me, and I can’t tell you how excited I am that I accomplished it! Read on to see what's new, and what it means for you!

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Boston Winter To Spring Fashion + Style Photography | Fashion On The 4th Floor, Chapter Five

Boston Winter To Spring Fashion + Style Photography | Fashion On The 4th Floor, Chapter Five

Diane and I have been doing her sessions in Somerville the most, but this outfit was the first we featured in Boston! Ever since I discovered this building, I’ve been dying to shoot in this little hidden gem of the city. So so glad it worked out this day! Sure, we could have just as easily taken photos on any city sidewalk, but isn’t this big white room with gold features just magical?

If you couldn’t tell from looking at my Rebranding series, this building is SO me. Big, bright spaces that feel airy and energized, along with marbled, metallic, and organic details, not to mention a huge skylight up above (not pictured I’m afraid)! It reminds me a bit of a museum. Anyone else feel right at home in high-ceilinged, modern museums with marble floors?  

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Rebranding: Making A Moodboard

Rebranding: Making A Moodboard

I remember thinking over this past winter, “Oh man. Rebranding is so intense. My designer and I have to work together to figure out how to express who I am and what I do in ONE logo. Just one. Not only that, I’ll need to visually “brand” everything in my business cohesively, from my business cards, to my packaging, to my website…where do we even start??” 

I’ll tell you, friends. It all starts with assembling a launch pad. In the case of branding and visual design, your launch pad is a moodboard! 

After assessing why I needed to rebrand and who the new brand would be for (a.k.a. my Dream Clients—you guys!), it was time to begin thinking about how to express all that in a visual way. 

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Personal Style | High-Top Black Sneakers

Personal Style | High-Top Black Sneakers

If you know me outside the internet, you know I wear a lot of black. It's been my go-to color for over a decade, and you know what that means: Black never goes out of style! It's easy to match with nearly everything, and looks flattering on everyone I know. It can be unassuming, but can still contain so much depth through texture. I tend to wear wardrobe basics in black with one or two pieces of an outfit in an accent color (usually blue or red). Lately however, as the days have gotten colder, this has led to a predicament in my shoe collection.

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