Rebranding: That "Me Too" Moment

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Rebranding: That "Me Too" Moment

I recently decided to create a survey and call up some of my portrait clients from 2015. I didn’t get to chat with every one of you sadly, but those of you I did get to talk with taught me SO much. I am so grateful for the time you spent sharing your thoughts with me and showing me what’s most important to you in life. I ended up asking you about everything from what your dream house would be like, to what you're most often frustrated by, to how you want to be seen by others (Seriously. We got DEEP and I cannot thank you all enough for sharing these things with me)! I discovered some amazing things, which my Dream Clients all have in common, that made me feel so elated and encouraged! Read on to learn what I discovered!

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Rebranding: It's Happening!

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Rebranding: It's Happening!

Here’s my deep, dark secret: I designed my current logo myself, somewhere around 2011, when I was a senior in college studying studio art with a concentration in graphic design. Seriously. If you know me personally, you might be totally surprised if you haven’t heard that before because I would NEVER touch a design project today.

I share all that to say, I have learned SO much lately about the true worth of hiring a creative expert. Not cutting corners when you have the choice to invest in something great, that will elevate your experiences in life and business. Choosing to trust a creative business owner to do what they do best. Choosing to focus your energy on the things you do best, rather than trying to wear ALL the hats, and fumbling around with the ones that don’t fit quite right.

I am done trying to “make it work” myself when it comes to my branding, because while I have learned so much through this process, I am totally not a branding expert! The awesome part is, I got connected with someone who is!

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2015 Year In Review + 2016 Mega Goal Setting

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2015 Year In Review + 2016 Mega Goal Setting

If you're anything like me, you LOVE the feeling clarity gives you. A sense of relief and renewed purpose. A sense of readiness, like you've just rediscovered your footing on unsteady ground. And if you're anything else like me (in this case I hope not) you have an atrocious memory!

Thinking through the last 365 days was tough! I can hardly remember what I was up to each month (which is why I'm now glad I have things like social media, my blog, and business records to remind me what I did this year). In one of the many Facebook groups I'm in, someone asked in December about yearly goal-setting resources. I realized I hadn't intentionally thought about setting goals for 2016, so I gladly picked up some free goal-setting worksheets people recommended! I have never been a big "New Year's Resolutions" girl, but I think it's likely because I never had a realistic or practical way to set and keep track of those resolutions.

I'm excited to say the worksheets I discovered for 2016 are SO GREAT! In these resources are a plethora of questions that prompted me to dig deep into where I've been in 2015 and where I want to go in 2016—this includes both personal (health, family, friendships, etc) and business (social media, finance, time management, etc). I've seen other bloggers and entrepreneurs share their goals and accomplishments in a blog post before, and I never felt like I was at a point where I could share things so personal and vulnerable (what if I failed and everyone knew?!) This year, I decided to take the leap and just go for it. 

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