3 Steps To Vetting Your Brand + Web Designer, and Why You Need To Do It

3 Steps To Vetting Your Brand + Web Designer, and Why You Need To Do It

Look for a quality portfolio with (at least) several examples of the kind of work you want done. I think I was a little too trusting and dove in with this designer because she was nice, understanding, and I liked her own website. Her blog was helpful and from her posts she seemed knowledgeable, but she didn’t have a ton of work to show. It seemed like a win-win situation at the time, because I would be helping to bulid her portfolio, and she would help my business get back on track with its branding. I’ve been in the same place as her before, hoping clients would hire me even though I had less experience, and I’m forever grateful to the people who took a chance on me. So, I thought, why not? In my case, I think this designer didn’t have a lot of work to show because she hadn’t been doing it for very long. That means less experience (even experience doing personal projects still counts for something!) and less evidence of commitment to the work.

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My Business Got A Makeover! What Changed, And Why

My Business Got A Makeover! What Changed, And Why

Can I say it’s an understatement that some big changes in my business have been a long time coming? This winter, from December through the end of February, I had one singular focus: Launch this rebrand and build a new website! I do definitely have other goals for the year, but this launch was Big Goal #1 for me, and I can’t tell you how excited I am that I accomplished it! Read on to see what's new, and what it means for you!

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Rebranding: Making A Moodboard

Rebranding: Making A Moodboard

I remember thinking over this past winter, “Oh man. Rebranding is so intense. My designer and I have to work together to figure out how to express who I am and what I do in ONE logo. Just one. Not only that, I’ll need to visually “brand” everything in my business cohesively, from my business cards, to my packaging, to my website…where do we even start??” 

I’ll tell you, friends. It all starts with assembling a launch pad. In the case of branding and visual design, your launch pad is a moodboard! 

After assessing why I needed to rebrand and who the new brand would be for (a.k.a. my Dream Clients—you guys!), it was time to begin thinking about how to express all that in a visual way. 

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Rebranding: That "Me Too" Moment

Rebranding: That "Me Too" Moment

I recently decided to create a survey and call up some of my portrait clients from 2015. I didn’t get to chat with every one of you sadly, but those of you I did get to talk with taught me SO much. I am so grateful for the time you spent sharing your thoughts with me and showing me what’s most important to you in life. I ended up asking you about everything from what your dream house would be like, to what you're most often frustrated by, to how you want to be seen by others (Seriously. We got DEEP and I cannot thank you all enough for sharing these things with me)! I discovered some amazing things, which my Dream Clients all have in common, that made me feel so elated and encouraged! Read on to learn what I discovered!

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Rebranding: It's Happening!

Rebranding: It's Happening!

Here’s my deep, dark secret: I designed my current logo myself, somewhere around 2011, when I was a senior in college studying studio art with a concentration in graphic design. Seriously. If you know me personally, you might be totally surprised if you haven’t heard that before because I would NEVER touch a design project today.

I share all that to say, I have learned SO much lately about the true worth of hiring a creative expert. Not cutting corners when you have the choice to invest in something great, that will elevate your experiences in life and business. Choosing to trust a creative business owner to do what they do best. Choosing to focus your energy on the things you do best, rather than trying to wear ALL the hats, and fumbling around with the ones that don’t fit quite right.

I am done trying to “make it work” myself when it comes to my branding, because while I have learned so much through this process, I am totally not a branding expert! The awesome part is, I got connected with someone who is!

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2015 Year In Review + 2016 Mega Goal Setting

2015 Year In Review + 2016 Mega Goal Setting

If you're anything like me, you LOVE the feeling clarity gives you. A sense of relief and renewed purpose. A sense of readiness, like you've just rediscovered your footing on unsteady ground. And if you're anything else like me (in this case I hope not) you have an atrocious memory!

Thinking through the last 365 days was tough! I can hardly remember what I was up to each month (which is why I'm now glad I have things like social mediamy blog, and business records to remind me what I did this year). In one of the many Facebook groups I'm in, someone asked in December about yearly goal-setting resources. I realized I hadn't intentionally thought about setting goals for 2016, so I gladly picked up some free goal-setting worksheets people recommended! I have never been a big "New Year's Resolutions" girl, but I think it's likely because I never had a realistic or practical way to set and keep track of those resolutions.

I'm excited to say the worksheets I discovered for 2016 are SO GREAT! In these resources are a plethora of questions that prompted me to dig deep into where I've been in 2015 and where I want to go in 2016—this includes both personal (health, family, friendships, etc) and business (social media, finance, time management, etc). I've seen other bloggers and entrepreneurs share their goals and accomplishments in a blog post before, and I never felt like I was at a point where I could share things so personal and vulnerable (what if I failed and everyone knew?!) This year, I decided to take the leap and just go for it. 

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A Special Event for the Animal Rescue League of Boston—Dec. 2nd!

A Special Event for the Animal Rescue League of Boston—Dec. 2nd!

If you have a couple free hours on Dec. 2nd, then come out to Boston to mingle, sip some wine, and enter a raffle for awesome prizes! If you have a dog at home, bring them out with you to have me take their holiday photo (doggy hats and antlers will be involved)! Tickets are only $10, and proceeds will go to support the Animal Rescue League of Boston. ARL Boston rescues domesticated animals and wildlife from suffering, cruelty, abandonment and neglect. They receive no public funding and rely solely on the generosity of individuals like yourself to help animals in need. 

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