3 Steps To Vetting Your Brand + Web Designer, and Why You Need To Do It

3 Steps To Vetting Your Brand + Web Designer, and Why You Need To Do It

Look for a quality portfolio with (at least) several examples of the kind of work you want done. I think I was a little too trusting and dove in with this designer because she was nice, understanding, and I liked her own website. Her blog was helpful and from her posts she seemed knowledgeable, but she didn’t have a ton of work to show. It seemed like a win-win situation at the time, because I would be helping to bulid her portfolio, and she would help my business get back on track with its branding. I’ve been in the same place as her before, hoping clients would hire me even though I had less experience, and I’m forever grateful to the people who took a chance on me. So, I thought, why not? In my case, I think this designer didn’t have a lot of work to show because she hadn’t been doing it for very long. That means less experience (even experience doing personal projects still counts for something!) and less evidence of commitment to the work.

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